Promotional Products are an advertising, sales promotion and motivational communications media, which employs useful articles or merchandise imprinted with an advertiser's name, message or logo.

Each year, Canadian advertisers spend in excess of $2.1 Billion on promotional products they purchase through distributors such as Winfield Marketing.

Promotional Products;

- fit into any advertising budget
- compliment other media
- can be directed to selected target markets more precisely than other media
- create a lasting impression because they remain to repeat your message

“Recipients of specialties remember the advertiser’s name.” A study by Schreiber & Associates showed the 39% of the people receiving specialties could recall the name of the advertiser as long as six months after they received the item.

“Such strong recall is undoubtedly because retention of specialties by recipients is high.” In its survey of consumer audiences, A.C. Neilsen Co. found that 31% of respondents were still using at least one specialty they had received 12 months earlier.

In addition to building and reinforcing your company’s image, there are other strategic areas where Promotional Products and Premiums assist in assuring success:

- Sales Incentive programs to stimulate your sales force
- Sales Aids to help generate interest and open doors
- Special Awards to recognize and reward your achievers
- Implementing and supporting successful Safety Award Programs
- Enhance Customer relations through Corporate gifts
- Launch new products or services
- Move product at the dealer level
- Increase Trade Show traffic
- Special Events (in-company and external)
- Increase direct sales response
- Introduction of new branches or divisions
- Revive inactive accounts or clients
- Reinforce Special Promotions